In the lead-up to this series, I envisioned a robust list of bold and disruptive brands/re-brands. The most obvious subject was Starbucks, an absolute cultural phenomena. Other brands followed. The latest, The 9/11 Memorial Museum, is the heaviest subject matter of all and arguably the most cohesive brand experience. So I’m walking the line along with the makers of this Museum: respectful tribute and apt accolades in the worst of experiences. I hope that comes across in it’s purest form.