Logo Design and Brand Identity Design
Corporate Identity Design

Brand Identity Design


What does it takes to build a successful logo design system?


View case studies of executed brands.


Take a peak into my sketchbook.


Three-Phased Process


To begin the branding process, the discovery phase is a must.

This questionnaire is the starting point. An initial interview and subsequent clarification are necessary to provide context and information so I can begin the logo design and development of your brand. Alignment is so important in this phase, so I'm completely focused on being a partner in adding value to your business by extracting your goals and creating a cohesive brand identity design.


Ideas and sketched concepts are produced during the conceptualization phase.

I work in tandem with you to produce a stylescape that gives a visual of the project or brand. Approvals are key and cannot be overlooked. Without client buy-in, we'll miss the target. #sketchbooksessions is where I document my process.



This is the exciting part for us! During the presentation phase, I bring the brand to life.

We can now see your idea in mockup form. If our messaging aligns and the previous phases were done correctly and communicatively, it's a successful logo design and brand identity!

I didn’t know how to articulate what I wanted the end result to look like, but after meeting with her, she created exactly what I had envisioned. 
— PrimeBuyers
Very impressive skills — right on the first try
— Strikezone Academy