In an attempt to refresh images, brands in several sectors repositioned themselves this year. As agencies were called upon to modernize each mark, design approaches differed quite a lot.
Simplified Typography
Sarah Hyndman says, “Fonts turn words into stories.” Perhaps that’s the driving force behind a surprising trend of companies ditching half of the name or brandmark imagery altogether in favor of simple type treatment. These below made design news this year with this method. Read more at Holabrief.