Logo Design and Brand Identity Design
Corporate Identity Design
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Visual Identity System

What are the elements?

 

A full visual identity system is more than just a logo.

It's made up of many brand elements.

logos   styleguide   stationary   illustrations

 
 

Logos

  Primary logo      Used as a full logo usually on stationary, printed materials, large formats, digital instances

Primary logo    
Used as a full logo usually on stationary, printed materials, large formats, digital instances

  Alternate Logo  Used in print / digital as a simplistic icon

Alternate Logo
Used in print / digital as a simplistic icon

  Favicon   Very small, possibly 16 x 16 pixels in dimension used in the browser tab

Favicon
Very small, possibly 16 x 16 pixels in dimension used in the browser tab

 
 

Stationary

Stationary includes the printed materials that are would introduce the organization. Letterhead and business cards round out this category.

 

Illustrations

Supporting elements like icons and illustrations supplement the brand message online or in print.

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Styleguide

I've gone into greater detail on my styleguide page.

 

Interested in getting started?