Songcraft Show is a super interesting podcast that interviews musical talent from 27 time Grammy winner Vince Gill to Hall of Fame songwriter Hugh Prestwood. As a music podcast enthusiast, I reached out to the hosts and offered them this branding.
This branding concept is based on musical craftsmanship. Songcraft’s narrative is quite in-depth and creative. To create a brand, I research the back story to understand the meaning of an organization. I follow previous methods from prolific designers to create a complete system.
The five-line music staff and a vinyl shows the idea in a literal sense.
Along with these elements, I’ve subtly included “S” and “C”. The “S” doubles as a sort of motion icon, clarifying the vinyl.
Icon-centered alternate logo
Text logo with stylized icon
Logo with details